👑 Who’s in for a movie marathon?

Ending #3for31 strong 💪

What’s up, Hustlers! 

I hope y’all are still soaking in the holiday vibes.  

I’m feeling grateful for all the magic in my home this year. Athena is now at that sweet age to really understand and get excited by Santa, reindeer, and all things Christmas—and let me tell you, her energy was next level.

As the world takes a collective breather this week, it's a great opportunity to hit the reset button and gear up for an even stronger start to 2024. I’m taking time to reflect and wanted to share a few things that are on my mind (and my TV) during the final days of 2023.

Xx Robin

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 .FIRST UP: #3for31. 

There are five days left of #3for31. 💪 This is the time to focus on the finish. If you’ve been rocking with me all December long, you know that it’s not easy to prioritize yourself during the busiest time of the year. But excellence requires things you don’t always want to do. It’s the things that make you uncomfortable that make you stronger. Continue to focus on the future version of yourself—I’m right here with you.

Don’t forget to post your completed #3for31 tracker in-feed on Instagram. Tag @robinNYC and @SwaggerSociety on Instagram using #3for31 👑 (reminder that if you complete all 31 days, you get a chance to win a one-year Swagger Pass; details on swaggersociety.io!).


After navigating the holiday chaos, I love indulging in a good holiday movie marathon to unwind. The more absurd the plot, the better. Vanessa Hudgens playing three different characters in one movie? Yep, I’m all in.

Sign me up!

Here are a few of my all-time favorites:  

Wondering why it seems like the same Hallmark movie comes out every year? Check out this article—it explains the interesting and intentional strategy behind the repetitive storylines.


Wow fam, what a year! Thank you all for your support, questions, and willingness to build together. It’s been seriously amazing to see our superhero toolkits grow bigger, stronger, and more swagger-packed each week. The best part of leveling up is doing it with this community. Grateful for y’all.  🙏 

I’ll see you in 2024. Let’s make it EPIC.

One more time this year: Go out there, pivot with power, and stay curious about what’s next. 

Xx Robin Arzón

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